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Staging Your Home for Success

by | Apr 12, 2021 | Home selling

According to Real Estate Staging Association’s Consumer Guide from its 2020 survey on 13,000 staged homes:

  • 85% of staged homes are sold for 5-23% over its list price
  • 60% of stagers report 15-25% ROI
  • 78% of sellers saw an ROI 5-15% over asking price for an average investment of 1%
  • Staged homes sell faster, averaging 25 days on market

What is Home Staging?

Home staging is preparing your house for sale so it appeals to potential buyers who are willing to pay the highest possible price for the property. Staging a home aims to showcase a property’s strengths and making sure that it’s perceived in its best possible condition while on the market. A good staging allows potential buyers to visualize themselves in the home by creating a mood that shows off its best features, hides its flaws and turns every space usable.

All things considered, the goal of home staging is to showcase the home’s best feature, impress the buyers and eventually sell it quickly for the highest possible price.

Of course, time and money is involved and it influences the extent of staging you can do to your home. The fact is that you don’t have to spend a fortune on home staging because according to Homelight’s Survey – 30% of agents spend more than $1,000 on home staging costs and 50% of sellers who pay for it spend less than $1,000.

Agents ranked the top 3 rooms to focus your staging efforts:

  1. Living room 84%
  2. Master bedroom 75%
  3. Kitchen 66%

Where to start in your Home Staging?

  1. De-clutter. Think about less is more when you’re checking every cabinet or closet in your house. Your home should leave an impression that there’s an ample space for your potential buyer’s stuff.
  2. Depersonalize. This might be hard but you need to remove any personal items or keepsakes so potential buyers will be able to picture themselves living in your home.
  3. Erase signs of pets. Potential buyers might have pets on their own, but you want to make sure that your home is smelling fresh and not of your dog’s pee.
  4. Deep Clean. A clean home shows potential buyers that your home is well-taken care of. Ideally, your goal is to make everything look new as if nobody actually lives in the house.
  5. Make repairs or upgrades. Take time to fix any broken items in the house. A leaky faucet may not seem a big deal to you, but for homebuyer it may give off a warning about your plumbing system.

Staging Your Home for Success

  1. Work on your home’s curb appeal to make a good first impression.
  2. Pare down about half your furniture and rearrange furniture wisely.
  3. Rearrange furniture to create more conversational spaces.
  4. Amp your lighting by aiming for a bright and open look.
  5. Tone down the colors by staying neutral.
  6. Fill your home with pleasant aromas – in the entryway, kitchen counter, bathrooms and bedrooms.
  7. Define each room’s purpose like basement into media room or attic into office space.

Why stage your home before selling?

Home staging affects the sale price of your home and increases the offer price between 1% and 5%. Keep in mind that even if you have the cash, you should focus your home staging efforts on what matters to your target homebuyers. And that is creating a visual experience that makes them want to move in your home right away.

Staging your home should not be taken lightly as it is one of the most important aspects in the home selling process.

Need help to get you started in selling your Houston home? If you have questions about staging your Houston property, don’t hesitate to reach out to us! We’re happy to be your Houston Real Estate companion.

About ApexPro Real Estate

ApexPro Real Estate Group is a full-service real estate brokerage specializing in single family and attached residential properties throughout Houston and the surrounding areas. We are a privately-held small business that brings together top agents, cutting-edge technology, and unparalleled service to help clients throughout Houston to buy and sell real estate — and enjoy themselves every step along the way. Our client reviews are exhibits our dedication to help our clients extends beyond the closing table and we would love to earn your business.